Marketing and Sales Strategy:

Target Markets and Key Stakeholders:

• High School Graduates: Targeting recent high school graduates interested in pursuing a hands-on education in skilled trades or agriculture.
• Career Changers: Engaging individuals who are looking to transition into new fields and acquire the skills needed for high-demand industries.
• Professionals Seeking Certification: Reaching out to skilled workers already in the industry who want to enhance their skills and gain certifications to advance their careers.
• Local Community: Connecting with the local community to provide accessible education and training opportunities for individuals who may not have pursued higher education previously.

Student Recruitment and Enrollment:

1. Partnerships with High Schools: Collaborating with local high schools to promote Detroit A&M’s academic programs and showcase the opportunities available to students interested in skilled trades and agriculture.
2. Outreach Programs: Organizing workshops, seminars, and career fairs to create awareness among potential students and demonstrate the benefits of pursuing education at Detroit A&M.
3. Online Presence: Developing a strong online presence through a user-friendly website, social media platforms, and targeted online advertising to reach a wider audience of prospective students.
4. Alumni Network: Leveraging the success stories of our alumni to showcase the positive impact of Detroit A&M’s education and attract potential students.

Promoting the Micro-Green Farm and Attracting Customers:

1. Local Restaurants and Chefs: Collaborating with local restaurants and chefs to showcase the quality and freshness of our micro-greens in their dishes. This partnership will raise awareness among culinary professionals and attract customers who value locally sourced and sustainable ingredients.
2. Farmers Markets and Local Events: Participating in farmers markets and local events to directly engage with the community, showcase our micro-greens, and educate customers about their health benefits and culinary uses.
3. Online Marketing: Utilizing digital platforms to create an online store, provide information about our micro-greens, and facilitate direct-to-consumer sales. Employing targeted online advertising to reach health-conscious individuals, food enthusiasts, and urban gardeners.
4. Community Collaborations: Partnering with community organizations, schools, and health centers to promote the importance of fresh and nutritious food and establish Detroit A&M’s micro-greens as a trusted local source.

By implementing these marketing and sales strategies, Detroit A&M aims to build a strong brand presence, attract a diverse range of students, and create a customer base for our micro-greens. Through targeted outreach, strategic partnerships, and an emphasis on community engagement, we will position Detroit A&M as a leading institution in the education sector and the local micro-green market.